GOYA Whitepaper V2
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Future of NFT

NFT for the Metaverse

The internet is a vast network of computers, servers, and other electronic devices that connects billions of people across the world. Users can interact with one another, see and engage with websites, and purchase and trade products and services once they are online.
The metaverse complements rather than competes with the internet. Users in the metaverse employ augmented reality (AR), virtual reality (VR), artificial intelligence (AI), social media, virtual arts/objects, and virtual currency to navigate a virtual environment that replicates parts of the physical world. The internet is a place where people go to "browse." People can, nevertheless, "live" in the metaverse to some extent.

NFT as a store of value

NFTs, like gold, have reliably kept their value over time and are a good place for investors to deposit their money during a market slump. Although the best NFT collections may lose a little value as a whole from time to time, they have always seen a rise back to or over their dollar value, despite the fact that the currency they are normally purchased with, Ether, has lost a lot of value at that particular point in time.

What role do NFTs play in the metaverse?

Nonfungible tokens (NFTs) are considered to have a significant part in the metaverse's utility and appeal. NFTs are a sort of secure digital asset that uses the same blockchain technology as cryptocurrency. An NFT can be used to represent a piece of art, a piece of music, or digital real estate instead of cash. The owner of an NFT receives a digital deed or evidence of ownership that may be bought or sold in the virtual world (The Metaverse).

NFT economy in the metaverse

For example, Decentraland is a metaverse environment where users can buy and sell LAND, Estates, Avatar clothes, names, and other digital products and paraphernalia, all of which are backed by the Ethereum blockchain. In Decentraland's virtual world, users can buy and sell real estate properties while playing games and interacting with other users. On the platform, NFTs are utilized to represent Decentraland's 90,000 land parcels. In 2022, Decentraland NFTs will be worth $4 billion.
RTFKT is a firm that uses NFTs, blockchain authentication, and augmented reality to create one-of-a-kind virtual footwear and digital artefacts. RTFKT describes itself as "born on the metaverse,” and this has shaped its vibe to this day. Nike submitted seven trademark applications prior to the purchase to aid in the creation and sale of virtual sneakers and apparel. Nike and Roblox have collaborated on "Nikeland," a digital realm where Nike fans can play games, socialize with one another, and customize their avatars in virtual apparel.
This decade, the digital property market for skins, avatars, digital apparel, entertainment, and collectibles in the metaverse is predicted to approach $1 trillion, making it the most remarkable digital economy in history.

Opportunities for creators and celebrities in the metaverse

Advertisers will have access to far more data than ever before, and intelligent targeting will be taken to new heights. Data will be more accurate and useful than ever before. Brands will have to establish digital twins and follow or dictate recent Metaverse trends. Some have already begun, and creators will have to consider developing avatars and collaborating with businesses in the Metaverse.
The gaming industry has recognized the influencing power of the Metaverse, and Fortnite has been the pioneer of this trend. Because of online and in-game product sales, Ariana Grande's Fortnite performance is expected to gross well over $20 million. According to Variety, Grande's Dangerous Woman tour made over $630,000 every visit. She was making at least $50,000 in merch every night. This equates to nearly $4.7 million in weekly sales.
Fortnite had its largest event day yet on February 2nd, 2019, with 10.7 million gamers tuning in for the DJ Marshmello performance. Additionally, the game had its largest non-event day ever on Saturday, February 16th, with 7.6 million players online at the same time. Only those who saw the performance in-game are included in the 10.7 million total. The figure will undoubtedly be considerably higher if you include people who saw it live on Twitch and other platforms, and the official recap has roughly 27 million views on YouTube. It is unclear how much DJ Marshmello made on the performance, but his earnings were millions of US dollars.
Post Malone, a rapper and singer-songwriter, presented a small virtual performance to commemorate Pokémon’s 25th anniversary on February 27, 2021. The concert was a strange CG fever dream that included views of a digital Post Malone dancing around a burning Charizard tail, and the performance only lasted around 13 minutes. Post Malone's original songs "Psycho" and "Congratulations" were performed during the concert. After releasing it on its own to hype the concert, he also added his rendition of Hootie and the Blowfish's "Only Wanna Be With You."